I bought one of these Hello Kitty sweet glosses from Sephora (you can get 'em for $16). They are more lipstick-ish than glossy in my opinion but they are sheer in color... But not too sheer, actually quite nice if you want a little bit of color but you don't want a sticky, ultra shiny gloss.
I think you can see the sheerness in the swatch... But it's still a pretty rosy color.
A shot in the sunlight...
The real turn off for me was the smell... Reminds me of cheap strawberry candies (or cheap strawberry scented gloss maybe ;)) and I don't like that but I do like the color/sheerness/texture.